Using the Campaigns Manager

View, Track, and Manage your Campaigns in one convenient location.

The Campaigns Manager brings together all of the important information about your Campaigns. To access the Campaigns Manager, log in to your mySD Account and select "Campaigns" from the main top navigation menu.
 
As a reminder, a Select Campaign includes Keywords, Ads, Customized URL, Microsite, and a Local Campaign Tracking Number, all designed to work together to generate quality, exclusive Leads.

A Marketplace Campaign generates Leads from our Marketplace Platform, matching you with new customers based only on your location and availability.

All Leads from both Campaign types are exclusive and connect with you directly in real-time.

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Campaign Quick View

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In the Campaigns Manager, each Campaign has an individual row where you can see the most important information and settings for that particular Campaign, including:

  • Campaign Name and Campaign Tracking Number
  • Leads All Time and link to view them in the Lead Manager
  • Leads Last 30 Days and link to view them in the Lead Manager
  • Cost Per Lead and Edit link
  • Campaign Status and Update Campaign Status link
  • View Campaign Site and Request Content Edit (Select Campaigns only)
  • Service Area Zip Codes abbreviated list and Edit link to see all zips and make changes (Marketplace Campaigns only)
  • Lead Delivery Settings

Note: If you log in using a Manager Account, you will see an additional label indicating the associated Company Name of each Campaign.

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Filter, Sort, and Search Campaigns

Filter and Search

In the Campaigns Manager, you can Filter by Campaign Status (Paused, Enabled, Canceled) and by Service Category. Additionally, you can Search Campaigns by Keyword to quickly bring up the Campaign or Campaigns you want to view.

The Sort feature allows you to choose the order in which Campaigns are listed.

By default, you will see all non-Canceled Campaigns across all Service Categories, sorted by the most Leads received in the last 30 days.

Note: If you log in using a Manager Account, you will have an additional option to filter by Client. This is a multi-select tool that will allow you to display all selected Clients at once.

Learn more about Filtering Your Campaigns.

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View Campaign Microsite

For Service Direct Select Campaigns, each Campaign Quick View displays the name of the Campaign, the Local Tracking Phone Number and a thumbnail image of the associated Campaign Microsite. Under the Campaign Site section in the Quick View, click on “View Site” to open the full Campaign Microsite in a separate tab.

 

While your Campaign Microsites have been carefully optimized for conversion, there are a few things you can request to modify, such as:

  • Adding New Testimonials
  • Providing Photos of Completed Work
  • Updating Company Awards or General Information
  • Update Service Offerings

 

If you would like to make a request to update the copy on your Microsites, simply click the "Request Content Edit" link and our Content Team will respond as soon as possible. Learn more about Requesting a Content Edit.

As a reminder, Marketplace Campaigns do not include a Campaign Microsite. These campaigns generate leads from our Marketplace Platform, matching you with new customers based only on your location and availability. 

dividerAdjust Your Cost Per Lead

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A Campaign's Cost Per Lead (CPL) determines how much you pay for each Billable Lead generated from that Campaign. You determine the CPL for each Campaign. In general, increasing this amount results in an increase in Lead Volume, while decreasing will reduce the number of Leads you can expect to receive. A recommended range will be displayed next to the Cost Per Lead field for each Service Category.

To adjust your Cost Per Lead, simply click the Edit button next to the Cost Per Lead text in any Campaign Quick View or use the Bulk Edit feature to apply to multiple Campaigns at once. 

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To edit Lead Delivery on a per Campaign basis, simply locate the Campaign you wish to change in the Campaigns Manager and click the Edit button under “Lead Delivery.” A pop-up will appear which allows you to change the forwarding phone number, email address, Displayed Caller ID preferences, and more.

If your Lead Delivery settings should be updated for multiple Campaigns, simply check the checkbox to the left of the Campaign Name of each Campaign that requires updating. If you’d like to apply the changes to all Campaigns, check the “Select All” checkbox at the top left of your Campaign rows to select all your Campaigns with one click.

Then click the "Bulk Edit Selected Campaigns" link, which will open a popup bo with options to select from various Bulk Campaign Edit types.

Learn more about Lead Delivery Settings.

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The Campaign Status indicates whether or not a given Campaign is currently advertised and receiving Leads. The Campaign Status can either be Enabled, Paused, or Canceled. To make changes to the status of a single Campaign, click the "Update Status" button in the Campaign's Quick View. You can also apply a status change to many Campaigns at once by using the Bulk Edit feature.

 

Note: Frequently updating your Campaign Status can have an adverse effect on the performance of your Campaigns. Learn How to Pause or Enable a Campaign.

dividerUse the Bulk Edit Feature

Many of the above Campaign settings can be modified on multiple Campaigns at once, saving you time when you need to make a change. Examples of items available for Bulk Edit:

  • Caller ID Preference
  • Call Recording Preference
  • Lead Delivery Settings
  • Campaign Status
  • Cost Per Lead (only available across a single industry)

To use the Bulk Edit tool, check the boxes to the right of the Campaign Quick View of each Campaign you wish to modify, then click the "Bulk Edit Selected Campaigns" link from the top of the page.

Learn more about the Bulk Edit feature.

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