Manage the amount of Leads you receive by adjusting Cost Per Lead, setting up an Ad Schedule, or Pausing a Campaign.
With Service Direct, you are in control of how aggressive you want to be with your advertising. To get you in front of potential new customers who need you when you’re available to help them, we offer multiple ways to allow you to reduce or increase your Lead Volume.
Adjust a Campaign's Cost Per Lead (CPL)
The Cost Per Lead (CPL) indicates how much you are willing to spend on a Lead opportunity. In essence, the higher your CPL, the more aggressively we can bid against your competitors, getting you seen in front of more potential customers, and thus, increasing your Lead Volume. Conversely, lowering your CPL reduces the amount we can spend on your ads to potential customers, decreasing the number of incoming Leads.
Learn More about adjusting your Cost Per Lead
Note: Using CPL to affect Lead Volume is dependent on your Campaign's Service Areas, Service Categories, and seasonality factors.
Set an Ad Schedule
One of the best ways to control your Lead Volume while ensuring you’re available to act on every Lead is to set up an Ad Schedule.
For example, if your company can only answer the phone between 8AM and 6PM Monday-Friday, then we could limit your advertising to just those times, leading to reduced total incoming Leads for your Campaigns.
Many of our Clients prefer to keep at least some advertising running outside of their actual business hours to enable Leads to leave voicemails for follow up. And Clients who want the maximum amount of Leads would want to not restrict advertising with an Ad Schedule.
To enable, change, or disable an Ad Schedule for your Campaigns, simply fill out our Support Form and our team will make that adjustment as soon as possible.
Note: Ad Schedules control the time your services are actively advertised. However, we are unable to guarantee you will never receive a call outside of these times. After-hour calls are still subject to normal Billable Lead guidelines.
Temporarily Pause Your Campaigns
When you need to stop advertising for a specific period of time, Pausing your Campaigns might work better for you than CPL adjustments or Ad Schedules. It is important to note that our service is not designed for frequent or long term Pausing, and these actions can have negative, lasting effects on the performance of your Campaigns.
Learn More about How to Pause a Campaign
Service Direct Marketplace Best Practices PDF
Check out the following PDF document to see how to make the most of your Service Direct Marketplace Campaigns and which best practices lead to more success.
Marketplace Best Practices (PDF)
