Adjust Your Cost Per Lead (CPL)

What is Cost Per Lead (CPL) and how do I adjust it?

Your Campaign's Cost Per Lead (CPL) controls how competitive your Campaign is in winning Billable calls from the marketplace. CPL is one of the most powerful levers available to you: increasing it makes your Campaign more competitive against other businesses in your Service Area and can raise Lead Volume, while decreasing it reduces the number of calls you receive. You set the CPL for each Campaign and can adjust it in your mySD Campaigns Manager.

Adjust CPL for a single Campaign

To adjust your Cost Per Lead, click the Edit link in the Cost Per Lead section of the Campaign Quick View row in your Campaigns Manager, or use the Bulk Edit feature to edit multiple Campaigns at once.

1. In your Campaigns Manager, locate the Campaign you want to update in the Campaign Quick View list.
2. Click the Edit link in the Cost Per Lead section of that Campaign's row.
3. Enter your new CPL value in the input field that appears.
4. Click Save to apply the updated CPL to that Campaign.

Though many factors go into a Campaign's ability to compete for calls in the marketplace, the Cost Per Lead is one of the most powerful levers you have.

In general, increasing the Campaign's CPL will make it more competitive against other businesses in your Service Area and can result in an increase in Lead Volume. Decreasing the CPL can be useful at times when you want less calls.

Adjust Your Cost Per Lead

To adjust your Cost Per Lead, click the Edit link in the Cost Per Lead section in the Campaign Quick View rows in your Campaigns Manager or use the Bulk Edit feature to edit multiple Campaigns at once. 

Video – Adjust Cost Per Lead

 

Video – Understanding Cost Per Lead

Bulk Edit Cost Per Lead

Cost Per Lead can be modified on multiple Campaigns in the same Service Category at once using the Bulk Edit tool.

Bulk edit CPL across multiple Campaigns

Use the Bulk Edit tool to update the CPL for multiple Campaigns in the same Service Category simultaneously.

Note: Because CPL differs by Service Category, this option is only available when all selected Campaigns belong to the same Service Category.

1. In your Campaigns Manager, check the boxes to the left of the Campaign Name for each Campaign you want to update.
2. Click Bulk Edit Selected Campaigns at the top of the Campaigns list.
3. In the popup's Select Area to Bulk Edit section, select Cost Per Lead (CPL) from the Edit Type dropdown menu.
4. Review each Campaign and its current CPL displayed in the following screens.
5. Enter your new CPL in the New Cost Per Lead field to apply to the selected Campaigns.
6. Click Continue to Confirmation Screen to review your changes.
7. Click Bulk Update Campaigns to apply your new CPL.

At any step you can click Cancel to discard your edits or Back to Previous Step to make adjustments.

Then in the popup's "Select Area to Bulk Edit" section you can select "Cost Per Lead (CPL)" from the Edit Type dropdown menu.

In the following popup screens you will see each Campaign and associated CPL that you've selected for Bulk Edit.

Then, you can enter a new CPL in the "New Cost Per Lead" input field to apply to these Campaigns.

Then click "Continue to Confirmation Screen" where you can review your changes before clicking "Bulk Update Campaigns" to lock in your new CPL update.

On each step you can either Cancel the edits or go Back to Previous Step to make adjustments.