Using the Campaigns Manager – Select

View, Track, and Manage your Campaigns in one convenient location.

The Campaigns Manager brings together all of the important information about your Campaigns. To access the Campaigns Manager, log in to your mySD Account and select "Campaigns" from the main top navigation menu.

The Difference between Select Custom Search Campaigns and Marketplace Campaigns

As a Service Direct Select Client, you have access to both Select Custom Search Campaigns and Marketplace Campaigns.

Select Custom Search Campaigns include our specialty ad service that generates targeted, hyperlocal Leads via keyword-optimized Microsites we build for each of your Select Campaigns.

Marketplace Campaigns leverage our Marketplace Platform to generate exclusive Leads based on your Service Area.

All Leads from both Campaign types are exclusive to you and connect with you directly in real-time.

Phone Call Leads and Form Leads

We offer Phone Call Leads and web Form Leads on all Select Campaigns. To bring you even more potential customers, we have launched Marketplace Form Leads in a limited, but growing, amount of Service Categories. We will send out updates as Form Leads become available in more Marketplace categories. 

View Each of Your Campaigns in Quick View

 

In the Campaigns Manager, each Campaign has an individual Quick View row where you can see the most important information and settings for that particular Campaign, including:

• Campaign Name and Campaign Tracking Number
• Campaign Status and Update Campaign Status link to Pause or Enable your Campaign
• Campaign Schedule link to Set or View the Campaign Schedule and the percentage of the week it is actively advertising the Campaign to generate Leads
• Leads Received All Time and link to view them in the Lead Manager
• Leads Received Last 30 Days and link to view them in the Lead Manager
• Cost Per Lead and Edit link to increase or decrease your Cost Per Lead
• View Campaign Site and Request Content Edit (Select Campaigns only)
• Service Area Zip Codes abbreviated list and Edit link to see all zips and make changes (Marketplace Campaigns only)
• Lead Delivery & Notifications Settings and Edit link to see settings and make changes

 

Filter, Sort, and Search Campaigns

 

By default, you will see all Enabled and Paused Campaigns across all your Service Categories, sorted by the most Leads received in the last 30 days.

The top of your Campaigns Manager table shows a plain-English sentence of the the Campaigns currently being displayed on the page, including any Filters or Search you have active.

To Search or Filter your Campaigns, just click the "Search" and "Filter" buttons on the top right of your Campaigns Manager table. This will launch a popup with the following options to limit your view to just the matching criteria:

• Filter by Campaign Status (Paused, Enabled, Canceled)
• Filter by Service Category (varies depending your Service Categories)
• Search Campaigns by Keyword

The Sort feature allows you to choose the order in which Campaigns are listed on the page.

 

 

View or Request Edits to Campaign Microsites

 

Service Direct Select Campaigns differ from Marketplace Campaigns in that they include special Custom Search Campaigns and optimized Microsites used to generate exclusive, hyper-local Leads.

In the Campaign Site section of your Select Campaigns, you can click "View Site" to see the Microsite in a separate browser tab.

 

It's important that your Microsites are up to date with your current business information and we recommend providing us with the following updates when they are available:

• Adding New Testimonials
• Providing Photos of Completed Work
• Updating Company Awards or General Information
• Update Service Offerings

Request a Content Edit to a Microsite

If you would like to request an update to info on your Microsites, click the "Request Content Edit" link and our Content Team will respond as soon as possible.

 

 

Adjust Your Cost Per Lead

 

A Campaign's Cost Per Lead (CPL) determines how much you pay for each Billable Lead generated from that Campaign. You determine the CPL for each Campaign. In general, increasing this amount results in an increase in Lead Volume, while decreasing will reduce the number of Leads you can expect to receive. A recommended range will be displayed next to the Cost Per Lead field for each Service Category.

To adjust your Cost Per Lead, click the Edit button next to the Cost Per Lead text in any Campaign Quick View or use the Bulk Edit feature to apply to multiple Campaigns at once. 

Video – Adjust Your Cost Per Lead

Video – Understanding Cost Per Lead

 

Update Lead Delivery & Notification Settings

 

To edit Lead Delivery on a per Campaign basis, locate the Campaign you wish to change in the Campaigns Manager and click the Edit button in the “Lead Delivery & Notifications” section. A pop-up will appear which allows you to change the forwarding phone number, email address, Displayed Caller ID preferences, and more.

 

You can also update Lead Delivery & Notifications for multiple Campaigns by using the Bulk Edit feature, described in more detail lower on this page.

 

Adjust Campaign Schedule and Pause or Enable Campaigns

 

The Campaign Status indicates whether or not a Campaign is currently being advertised to receive Leads. The Campaign Status can either be Enabled, Paused, or Canceled. To make changes to the status of a Campaign, click the "Pause/Enable Campaign" link.

If you'd like lower Lead Volume, you can set a Campaign Schedule limiting Campaign advertising to specific times of the week by clicking the Campaign Schedule link.

You can also apply the Campaign Schedule to other Campaigns you have.

 

 

 

Bulk Edit Campaigns

Many of the above Campaign settings can be modified on multiple Campaigns at once, saving you time when you need to make a change across multiple Campaigns. Examples of items available for Bulk Edit:

• Caller ID Preference
• Call Recording & Lead Review Preferences
• Cost Per Lead (only available across a single Service Category)
• Phone Lead Delivery Settings
• Form Lead Delivery Settings
• Campaign Status

To use the Bulk Edit tool, check the boxes to the left of the Campaign Name for the Campaigns you want to Bulk Edit, then click the "Bulk Edit Selected Campaigns" link at the top of the Campaigns list. You can also Select All Campaigns using the "Select All" checkbox.

 

Need Additional Campaigns?

If you have multiple locations or work in multiple Service Categories but don't yet advertise all of them with Service Direct, an easy way to grow your account with us is to build additional Campaigns.

To discuss or request new Campaigns you can get in touch with our Support Team!

 

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