Understanding Marketplace Campaigns – Select

Learn more about the Service Direct Marketplace Campaigns and Leads

The majority of Service Direct Select Clients use both Select Campaigns and Marketplace Campaigns an sources of high-quality, high-converting Leads . Marketplace leads come from dozens of vetted websites and other Publishing Partners. As consumers search for your services across these sources, we connect them with your business in real-time.

Signing Up for Service Direct Marketplace

Currently Marketplace Campaigns are only available to our clients in the United States. As a member of the Service Direct Select program, you will automatically receive Marketplace Leads if you provide service in any of these qualifying Service Categories.

Adjusting Marketplace Campaigns

We’ve made it simple to view and adjust your Marketplace Campaign settings in mySD Campaigns Manager. In both the Lead Manager and Campaigns Manager, Marketplace Campaign names begin with “Marketplace” so you can easily differentiate between these and your Select Campaigns.

You can adjust many of the same settings with Marketplace Campaigns as with your Select Campaigns, including:

• Adjusting your Cost Per Lead
• Adjusting your Service Area Zip Codes (Marketplace Campaigns only, see below for details)
• Adjusting your Lead Delivery Settings, including Caller ID
• Pause or Enable your Campaign
• Request an Ad Schedule to receive Leads during set days and times (limits how many Leads we can send you)
• or Cancel Your Marketplace Campaign

View and Edit Your Marketplace Service Area

Setting and adjusting the Service Area for your Marketplace Campaigns is easy. From the Campaigns Manager, locate the Marketplace Campaign you wish to modify and click the “Edit” link under the “Service Area Zips” heading.

The Edit Service Area popup shows you your current Zip/Postal Codes for that Campaign and provides a few different options for editing them.

Edit your Service Area using the Service Area Map tool:

1. You can hover your mouse over the Zip/Postal Code shapes to see their code number.
2. Click on the Zip/Postal Code shapes to Add or Remove them. The grey highlighting indicates the ones that you'd like to be your Service Area.
3. You also see a list of those Zip/Postal Codes below the Map
4. Be sure to click the "Save Service Area" Button at the bottom to save edits.

Edit your Service Area using manual Zip/Postal Code list:

1. In the Zip/Postal Code list you can remove individual ones by clicking the "X" next to each code number.
2. You may also manually add more Zip/Postal Codes by clicking the "Add Zip Codes Manually" link, which enables you to type or paste in a comma separated list.
3. Make sure you also click "Save Service Area."
4. Be sure to click the "Save Service Area" Button at the bottom to save edits.

Start Over from a blank Service Area:

1. If you'd like to totally redo your Service Area from scratch, you may click the "Clear All Zip Codes and Start Over" link at the bottom right of the popup. If you accidentally clicked this, be sure NOT to Save and instead cancel out of the pop up via the top-right "X" button.
2. If you wish to continue, this will enable you to start fresh with selecting your starting Zip/Postal Code and specifying a distance Radius that will select all Codes that belong in those parameters.
3. You can then still individually add or remove any more Zip/Postal Codes.
4. Be sure to click the "Save Service Area" Button at the bottom to save edits.

Managing Marketplace Leads

Marketplace Leads can be managed in the mySD Lead Manager just like Leads from your Select Campaigns. Set the Lead’s Progress, track your ROI, submit a Lead for review, and record notes to help understand Lead performance.