Learn how we leverage our 17+ years of research to choose the right Campaign Strategy to drive the most qualified Leads directly to you.
Each Service Direct Select Campaign is comprised of a Campaign Microsite, custom hyperlocal website content, a proprietary Keyword and Search Ad Strategy, and Campaign-specific phone tracking.
Here's more info on how we generate exclusive customer Leads through your Select Campaigns:
Campaign Microsites Service Area
We study your Service Area map and perform market research to determine the most viable anchor cities to target with your Select Campaigns.
We choose your Select Campaign names (and thus your Microsite URLs) based on data about the neighborhoods, cities and counties in your Service Area. This data includes population size, household income, percentage of homeowners vs. renters, search patterns, property values, median income, and other demographics.
Campaign Microsite Content and Ads Strategy
We create your Campaign Microsite with proven service-specific headings, keywords, and URLs. We match the content you see on the Microsites strategically with our proprietary Ad Strategies in order to show up higher and more frequently in searches across the web.
Each Campaign Microsite’s content and layout is based on proven data and designed to convert in under 2 minutes. Campaign Microsites are not intended to replace or compete with your own company website. While we aim to infuse your branding and feedback into these Microsites, we are limited in the copy and layout adjustments we can make within our specialized templates.
Learn More about Requesting a Microsite Content Edit
Campaign Tracking Numbers
Select Campaigns each come with unique Tracking Numbers and our system forwards all calls directly to the phone number(s) of your choosing. This gives you increased transparency as we are able to track performance on a Campaign by Campaign basis.
Tracking Numbers are not editable, however you can choose to use any of your Tracking Numbers as Displayed Caller ID instead of the caller's Caller ID.
Learn More about Lead Delivery Settings
Campaign Management
Many aspects of your Campaigns are editable at any time (Cost Per Lead, Service Area, etc.) in your Campaigns Manager.
Select Program Best Practices PDF
Check out the following PDF document to see how to make the most of your Service Direct Select Campaigns and what best practices lead to more success.
Select Program Best Practices (PDF)
