How You Are Billed

Better understand how and when you will be billed.

The Service Direct Select program comes with transparent, convenient, and automated billing. You are billed for a Monthly Service Subscription as well as all Billable Leads we drive to your business. All charges across all of your Campaigns occur to the primary payment method. At this time, we are unable to split payments among multiple cards for one account.

dividerMonthly Service Subscription

During sign up, you and a Sales Team member will determine the cost of monthly service based on a number of factors including advertised industries, number of Select campaigns, and more. Your subscription includes:

  • Personalized Support
  • Templated Microsite(s) Built for Conversion
  • Continuous Website Optimization
  • Ad Campaign Updates
  • Call Tracking & Recording
  • Exclusive Leads Tailored to Your Service Offerings
  • Customized Lead Management


This subscription is billed as a separate charge from your Leads and occurs each month from the day you approved your campaigns. For example, if you approved your first campaigns with us on September 24, your Monthly Service Subscription is charged on the 24th of each following month.


Note: The Monthly Service Subscription covers all costs of operation for your Campaigns. As a result, you are charged this subscription even during times you have paused your advertising.


Billable Leads

Our billing works by charging your primary payment on file once your account has reached its Billing Threshold. In the event you have not reached your threshold by the end of the month, we will bill you on the first of the following month.Current Balance


Think of a Billing Threshold as a way to build good payment history with Service Direct as we spend our money upfront on ads before we charge you for Billable Leads received. Each Billable Lead equals the Cost Per Lead you’ve agreed to pay, and as we run more ads for your company, this number will accumulate until you reach your Billing Threshold and your card is charged. 


When you first partner with us, your initial threshold will start out low, typically equalling the cost of 4-5 of your highest priced Leads. If you wish to request an increase to your Billing Threshold, you may submit a request to change your Billing Threshold to our Billing Team who will evaluate payment history and other factors to either approve or deny your request. You can begin this request by clicking “Request Billing Threshold Change” under Current Balance from the Billing Center or by submitting a support ticket.


Lead Credits

Lead Credits are accumulated on your account when you are charged for a Lead that is later deemed Non-Billable by our Quality Assurance Team. Lead Credits are automatically applied to the next Billable Leads statement. For more information on Lead Credits, see Understanding Lead Credits.