How You Are Billed

The Service Direct Marketplace program offers transparent, convenient, and automated billing. You are billed only for the Billable Leads we drive to your business.

 

 

Payment Methods

All payments across all of your Campaigns are charged to your Primary Payment Method you set in your Billing section of mySD. At this time, we are unable to split payments among multiple cards for one Account.

Current Balance and Billing Threshold

The Current Balance section displays your Current Billing Cycle and the Billing Threshold.

Rather than charging you in real-time as you receive each Lead, we use a Billing Threshold system where your credit card is billed each time your Current Balance meets your Billing Threshold. The Billing Threshold does not cap or stop spend or Leads. Leads will continue to be generated unless you Pause your Campaigns.

Billable Leads count towards your Current Balance whereas Non-Billable Leads are credited after they've been through the Lead Review process. If your Billing Threshold has not been met by the end of the month, then you will be billed for your Current Balance at the end of the month.

Current Balance is your Lead Cost minus any Lead Credits (plus any Unpaid Statements).

Lead Cost is your Cost Per Lead times the number of Billable Leads we’ve delivered in the Current Billing Cycle.

Credits for any Non-Billable Leads show up in your Lead Credits and reduce your Current Balance because they subtract from your Lead Cost.

In the event you have not reached your Threshold by the end of the month, we will bill you on the first of the following month.

Think of a Billing Threshold as a way to build good payment history with Service Direct as we spend our money upfront on ads before we charge you for Billable Leads received. Each Billable Lead equals the Cost Per Lead you’ve set for that Campaign, and as we run more ads for your company and bring you Leads, this number will accumulate until you reach your Billing Threshold and your Primary Payment Method is charged. 

When you first partner with us, your initial Billing Threshold will start out low, typically $100. If you wish to request an increase to your Billing Threshold, you may submit a request and our Billing Team will evaluate payment history and other factors to either approve or deny your request. You can begin this request by clicking “Request Billing Threshold Change” under Current Balance from the Billing Center or by submitting a Support Ticket.

Lead Credits

Lead Credits accumulate on your Account when you are initially billed for a Lead that is later deemed Non-Billable by our Quality Assurance Team. Lead Credits are automatically applied to the next Billable Leads Statement.

Understanding Cost Per Lead

Your Cost Per Lead (CPL) is the amount you agree to pay for each Billable Lead generated by your Campaigns. The CPL can be set individually per Campaign and you can increase or decrease this amount depending on your desired Lead Volume.

Billable vs. Non-Billable Leads