Learn more about how your Service Direct Campaigns get created and launched.
This article is intended for new Service Direct clients who are signing up for the Select Program. If you are an existing Service Direct client and have questions about enrolling in the Select program, please see: Select Program Enrollment Guide
After you have completed your initial Service Direct Select Sign Up, we will require more information about your Company, Service Area, and Service Offerings in order to create compelling Custom Search Campaigns that will generate traffic from new potential customers.
During this time, you can view the Account Activation Progress by logging in to mySD. You will also receive communication from our Teams updating you every step of the way.
As part of the Service Direct Select program, you will also automatically receive Marketplace Campaigns if you provide service in qualifying Service Categories.
1. Account Setup
Following Sign Up, you will receive a link prompting you to log in to mySD for the first time to create your Username and Password. Here you will also be asked to confirm pricing details you agreed to during the Sales discussion, review our Terms & Conditions, and input your Primary Payment Method credit card.
If you did not pay your Account Activation fee during the Sales discussion, you will be required to pay the agreed-upon amount before moving to the next stage of Campaign production.
In the event you have trouble providing this information, schedule a call with our Support Team.
2. Campaign Setup
Next, we'll ask you to provide important information about your Company, Service Area, Service Offerings, and value propositions to help us optimize your advertising. Keep in mind, the more information you provide, the higher the likelihood a visitor will convert on your Microsite, leading to new potential customers for your company.
Our research shows that the following additional information can increase conversion on your Select Campaigns by up to 60%:
- Licenses and Certifications
- Awards and Recognition
- Promotions and Special Financing Options
- Warranties and Guarantees
- Photos of Completed Work (especially in remodeling Service Categories such as Flooring and Bath remodeling)
3. Service Area Map
Choosing your Service Areas and geographic targets is a very important step to help us to build you the optimal Campaigns and most effective Ads that bring you the highest quality Leads.
We have created a Service Area Map tool that allows you to pick a Starting Zip/Postal Code and Service Area Mile Radius to select the Zip/Postal Codes you want to target. You can specify different Service Areas for each Service Category, and if you serve multiple Locations you can specify multiple Service Areas within a single Service Category.
Add your Service Area using the Service Area Map tool:
- Enter a Starting Zip/Postal Code
- Choose a Service Area Radius
- Click "Find Zip/Postal Codes"
- Evaluate the results in the Map
- Click to Add or Remove individual Zip/Postal Code areas
- Click "Save Service Area"
Add your Service Area using manual Zip/Postal Code list:
- Alternately, if you already have a list of Zip/Postal Codes for your Service Area, scroll down past the Map tool and click "Add Zip/Postal Codes Manually" and paste in your list.
- Your list should be separated by spaces, commas, or new line breaks.
- Click "Add Target Zip/Postal Codes."
- Make sure you also click "Save Service Area."
Video Demo for adding Service Area
View a Video Demo on how to use our Map tool and/or manual list input to specify your Service Area map:
4. Campaign Production
Your Campaigns are considered "In Production" after we have received your Company Profile and confirmed your Service Area. Our Market Research Team will then reference the provided Service Area to narrow down the best locations to use as an anchor for your Custom Search Campaigns while our Content Team uses the information provided in your Company Profile to infuse your brand into your highly optimized Microsites we build to generate Lead traffic.
By default, your Estimated Completion Date will be displayed as 1-2 Weeks. Once we know how many Campaigns are required for your Service Area and Service Categories, we will update the Estimated Completion Date with a more exact date.
5. Campaign Launch
When our Team has completed your Custom Search Campaigns with Microsites, you will receive an email updating you on their progress, along with a link to your mySD Account. We will then launch your Service Direct Select Campaigns to various Ad Networks (Google, Yahoo, Microsoft, etc.), typically a few business days after the Microsite's completion.
In the event something on the Microsite needs to be changed, you can submit a Content Edit Request from the Campaign Manager page and our Content Team will contact you as soon as possible.
Select Program Best Practices PDF
Check out the following PDF document to see how to make the most of your Service Direct Select Campaigns and what best practices lead to more success.
Select Program Best Practices (PDF)
