1. Service Direct Help Center
  2. Resource & Best Practices

Growing Your Service Direct Account

Reach more potential customers through Campaign Optimization, service area expansion, and more.

When you partner with us, our number one goal is to direct quality Leads to you in order to help your business grow. We offer many ways to see significant growth for your business through our services.

dividerOptimize Your Cost Per Lead

Cost Per Lead (CPL) is how much you are willing to pay for each quality Lead we drive to your company. Your CPL directly affects how much we can spend on advertising your campaigns (both Select and Marketplace) and is thus your best tool to help grow your account. For each industry, we have an estimated range to help you choose an ideal CPL. Our system optimizes your campaigns for lead flow based upon your chosen price point and geographic area and generally speaking, the more aggressive your CPL the more leads we are able to generate for you.

 

For more information on Cost Per Lead, see Controlling Your Lead Volume.

dividerOptimize Your Content

Our Content and Advertising Teams work hard to ensure your Select Campaign Microsites are optimized for converting visitors into callers. But did you know we can increase conversion on your page with a bit of branded collateral from you? Our research shows visitors to your site are up to 30% more likely to convert when they have quality images, promotions, and testimonials.

 

Get in touch with our Support Team to request a Content Edit and our Content Team will typically respond within 1-2 business days.

dividerExpand Your Service Area

Just like when you consider what impacts the overall growth of your business, expanding the area you serve is a key way to grow your account with Service Direct. If you want to get customers from a wider geographical area, let a Team Member know so we can target your new locations.

 

In many cases, these expanded audiences can be reached effectively with a few careful changes to your existing Campaigns. Alternately, we might find that your expanded audience opens up opportunities that can be taken advantage of in a new Campaign, and we will recommend adding a new Campaign to your portfolio.

 

For more information, see How We Choose Your Campaigns.

dividerAdvertise Additional Services 

Are you a plumber who also provides AC services? If you serve multiple industries but only advertise one with Service Direct, an easy way to grow your account with us is to build Campaigns to target other Service Categories


Note: We are always interested in exploring the possibility of advertising in new industries. If you are requesting campaigns in an industry not listed in our Service Categories, our team will need additional time to perform necessary research to determine the viability of this industry.